EA on verge of $600 million deal to be the Premier League's 'lead partner'
Electronic Arts is about to seal a £488 million ($590 million) commercial deal with the English Premier League, the most-watched and commercially lucrative football league in the world. This may well be the most important commercial partnership EA has for its upcoming re-branding exercise with EA Sports FC, which is the new name for the series formerly known as FIFA...
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