izigame.me

This game is very cute.
You build a little shopping street, and through Mastermind-style logic try and figure out what your customer bases want to buy, and at what price. You'll also need to hunt for hidden tanuki, clean up litter, and eventually pet cats and greet cyclists, so there is a slight clicker element as well.
Each building you construct has a small range of color and/or roof options, and most have two ways to upgrade them - either by making them flashier to attract more sales, or by adding greenery to increase the beauty of your street.
There are a total of five missions in the game, and the challenge level for each mission feels fair and satisfying - with new buildings, customers, and game mechanics being introduced at a reasonable enough pace to keep things interesting while not overwhelming the player. I know five missions may not seem like a lot, but it truly is just enough to see everything the game has to offer without it becoming too repetitious or overstaying its welcome. I was able to finish every optional objective on the first try.
There are also two sandbox modes - one that starts you at base level and lets you slowly grow your street over time, and one that gives you complete creative freedom from the get-go. Unfortunately, there is not quite enough visual variety or gameplay complexity to warrant continuing to play after beating the final mission, so the only real reason to check out either sandbox mode is to set up ideal conditions to easily clear any of your last lingering achievements (which I did for the "manually pick up 300 trash" achieve).
The settings menu contains a few useful quality of life options, such as changing the click-townsperson behavior from following to pausing, which really helps.
The only minor complaint I have is that the game does get a bit visually cluttered by the end, between the number of people/bikes/cats running around, and how far you have to scroll/pan to see your full street (I had somewhere around 19 or 20 buildings by the end of mission five, and I physically couldn't zoom out far enough to see everything at once). It makes it a little difficult to click on the specific things you want (even though building a service center does help offset the amount of targeted clicking you need to do), and it's another reason why the creative sandbox mode doesn't really work - the game doesn't actually feel designed for large builds.
Overall, though, I enjoyed the six hours I put into the game, and feel like I got my $5 worth.

Created by two developers in six months, Minami Lane is a super-casual street management game with cute 2D graphics, easy mechanics, and the option to play "Missions" or in Sandbox mode.
Gameplay
While the five missions give you more specific goals, your general objective is always the same: build up your street by increasing your population, and boost their satisfaction by selling things they want at prices they like during the day. Each day plays in two phases:
1. Preparation. After a random event mixes things up, you can add one new building, upgrade existing buildings, or switch up shop inventories. There are (12) buildings to choose from, all with limited color and design swatches, but your options are limited by population, satisfaction, and funds.
2. Daytime. While visitors roam your street, you idly pick up trash, pet cats, and keep tabs on shop reviews.
Review
I completed the missions in ~3 hours over the course of several 20 minute lunch breaks. It's easy to pick up and put down, and was all chill vibes while it lasted; I particularly enjoyed the cats and how a random event can tank your satisfaction score.
After ~5 hours and 100% achievements, I've gotten everything I wanted from this. That said, I think cozier gamers could easily sink a dozen or so hours into sandbox mode.
Recommendation
I'd recommend Minami Lane to anyone who wishes Cats and Soup were more interactive, or just enjoys cozy vibes and idle management.
I do not recommend it if you are looking for a decorating game or even a semi-crunchy management sim.
Follow Eekz Today for more crafting, life sim, management, puzzle, and story-rich recommendations.

I kind of waffled back and forth on what kind of review to give this but ultimately decided that I can't really recommend it.
It is very cute, and there is a decent foundation at the core of this game but it is very, very short. I know the game is only $5 USD, and I bought it during a sale for $4 USD but there are only FIVE MISSIONS/LEVELS. You can probably finish the whole game and experience all the "content" in the 2 hour return window.
Normally this isn't an issue for me because I enjoy sandbox type games where I can make my own fun but you can't really do that here since there is SO LITTLE to customize. You can only build on ONE SIDE of the road, and only in ONE DIRECTION. There's only about a dozen different buildings and only a handful of colors; the colors you see in those previews are it. The shades are basically from the 70's era - just red, brown, yellow and green. You can't make anything White, Black, Purple, Blue, etc. You can also only change the roof and nothing else. The sample gameplay pictures are very pretty, but ultimately everyone's lane will end up looking very samey because there is so little variety to choose from with the options. Also, NPCs have very limited interactions with themselves and environment.
There really isn't much of a gameplay loop either other than "watch NPCs walk around, read their requests, adjust sliders accordingly.
I saw someone in the discussion threads ask if the devs were planning on adding more content and it doesn't seem like that will be the case or if they did it would be minimal which is why I can't really leave a positive review. I know I'm definitely going against the grain here and I honestly wanted to like it but there just isn't much for players to engage with.
It's fine for people who just want to have something "aesthetically pleasing" to look at but for players than actually want to engage with gameplay, I think it falls a little short. It really is more like a demo rather than a full featured game sadly.